Program Logo Guidelines

Overview
The proper implementation of our visual identity is essential for promoting, maintaining, and protecting the equity and value of our brand. These guidelines have been created to direct implementation of the Education Specialist visual brand expression.

They are meant to provide a technical understanding of the structure and makeup of our new signature and to inform all future brand communication decisions. Adhering to the specifications and standards outlined in these guidelines will ensure a consistent and strong brand presentation.

Program Logo
There are specific requirements that must be met in order for an individual to become an Education Specialist and this certification must be awarded by eBay in order for an individual to use the logo. This document focuses on the guidelines for using the Education Specialist logo.

Configuration
Always use the approved signature artwork provided by eBay. Do not recreate or alter any of the elements in the signature artwork. There is not a horizontal version of the Education Specialist logo configuration.

Minimum Size
Minimum size refers to the smallest size at which the Education Specialist logo may be reproduced and still maintain legibility.

For online applications, the preferred minimum pixel size is 50 x 50.

To ensure its legibility on print applications, the minimum reproduction size of the preferred logo is .5" in length. The logo should scale proportionally.

Clear Space
Clear space is the area around the logo that should be free of all other logos, symbols, text or other graphic elements.

Clear space is defined by the distance of "x", as a unit of measurement surrounding each side of the logo. "x" equals the height of the letter "e" in the eBay logo. A minimum clear space requirement has been established to ensure the prominence and clarity of the Education Specialist logo. It is essential that the signature remain clear of all graphics, identities, photography and typography. This will ensure that the logo has the greatest visual impact possible.

Color
Each letter of the logo has a designated eBay primary color. Where the letters overlap, specific eBay secondary colors are to be used.

In printed applications, our logo requires four-color process lithography using the color-separated digital artwork provided by eBay brand management. For on-screen applications such as a Web site, specific browser-safe RGB colors are to be used. PANTONE* colors have also been provided for use when a match color is appropriate.

Special attention should always be given to accurately matching the eBay colors to the specific use.

The Education Specialist logo should most often be presented on a white background to optimize the vibrancy of the eBay identity. It is provided in 4-color process (CMYK) or RGB for electronic use.

Relationship To Your Logo
You may alter the size of the program logo to correspond to the size of the respective medium of each permitted use. The Education Specialist logo should be used in a secondary position and should be 20% of the size of your organization’s logo.

Don’t
To maintain the equity and value of our brand, the Education Specialist logo must never be altered or redrawn. The logo has been created with a blue box outline around the name. The logo is never to appear without this blue outline. Additionally, the outline should never be redrawn or put in a different location. Some common misuses are shown on this page.

• Do not alter colors or typography
• Do not alter configurations or distort and add drop shadows to logo components
• Do not recreate or scale logo components individually
• Do not rotate, animate or fill the counter spaces in the letters of the logo.

Writing
Details are important. Even the way we write the word "eBay" can help add consistency to our brand and reinforce brand attributes. That’s why in the majority of cases the name "eBay" should be written with a lower case "e" followed by an upper case "B" even when it begins a sentence. Additionally, the initial letter of "Education" and "Specialist" should always be capitalized.

• Approved Style: Education Specialist trained by eBay
• Common Mistakes:
  • Ebay Education Specialist
  • eBay EDUCATION SPECIALIST
  • Education Specialist trained by Ebay

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